Soon United Airlines followed up by introducing its own loyalty program, Mileage Plus, to the market. It provided customers with brand new experiences on board their flights and was recognized for its innovative approach. This frequent flier program was considered one of the most modern and comprehensive type of loyalty programs at that time. In 1981 American Airlines introduced the very first frequent flier program, AAdvantage, to loyal customers. This practice was quite popular until mid-late 20th century.Ĭustomer loyalty programs, apart from rewarding customers, were also beginning to be designed to acquire data from customers especially for airlines industry. With these stamps, customers with enough green stamps could redeem products from S&H redemption center. Customers would receive S&H Green Stamps at the checkout counter in various stores from department stores to small retails. Soon the stamps replaced the copper tokens and became the most popular loyalty program on the planet - it once issued three times as many stamps as U.S. In 1896, S&H company started providing printed stamps known as S&H Green Stamps to various other businesses to use as a means to offer rewards to their loyal customers. Soon after, merchants realized that it was too costly to offer copper tokens as the means of loyalty program redemption. These people were not only the pioneers of the customer loyalty program but also paved the way for modern companies to innovate and bring value to their own business. This idea of giving customers some rewards to attract them to come back soon flamed up and caught lots of shopkeepers’ eyes which led to many of them implementing this kind of copper token loyalty programs to offer to their customers. This type of loyalty program became more popular during early to middle 19th century. In 1793, some U.S merchants began to give their customers copper tokens to redeem in future purchases. The very early type of loyalty programs: Copper Tokens Today of course they are commonplace and an integral part of many businesses’ strategy.
The earliest known commercial loyalty program appeared as early as the 18th century. Loyalty programs were born as a result of this business need. There are millions of businesses in the world doing different things, but in essence, they all want to retain their loyal customers who will return in the future.
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